MISSING: WEATHER BALLOON/MEAT EXPERIMENT POD – reward offered
Author Nikesh Shukla and designer Nick Hearne are offering a reward for the safe return of an experiment.
At 6am on Saturday, 14th June 2014, author Nikesh Shukla and designer Nick Hearne launched some meat into space. Aimed as a publicity stunt for Nikesh’s new novel, ‘Meatspace’, they wanted to experiment with the effects of atmospheric pressure on a grilled lambchop from the East London restaurant Tayyabs.
‘Meatspace’ is a fiction satire about online interactions and how we curate our online personalties, and how this affects our offline ones. ‘Meatspace’ is what people online use to refer to the real world.
‘We thought it would be funny,’ says author Nikesh Shukla, ‘to take the word seriously and launch some meat into space. Everything went brilliantly, except we didn’t counter for failing GPS or for the pod landing somewhere without mobile coverage.’
‘I was promised I’d get on the Tayyabs Wall of Fame if we succeeded. It’s my favourite dish from my favourite restaurant. I just want to get on the hall of fame,’ says graphic designer Nick Hearne.
Unfortunately, the GPS tracking device on the weather balloon has failed and they are unable to locate the lambchop, a Go-Pro camera and a makeshift pod they created especially for the experiment. The lambchop was launched from near Upper Slaughter in Gloucestershire and the trajectory of the weather balloon estimates that it landed somewhere in Wiltshire, near Trowbridge.
Nikesh, Nick and the publisher Harper Collins are calling for vigilant walkers, farmers, landowners and ramblers to be on the lookout for the weather balloon, parachute, lambchop and Go-Pro camera. A reward is being offered for its safe return.
If you come across the weather balloon, please email email@example.com or call Nick Hearne with the number on the box. Thank you for any and all help.
Notes to editors:
Nikesh Shukla is the author of Meatspace, Kabadasses and Coconut Unlimited which was shortlisted for the Costa First Novel Award.
Nick Hearne is an award winning Creative Lead, Art Director and Designer for advertising, based in London.
Tayyabs is a family-owned and run business in Whitechapel, founded in 1972 serving the finest in Punjabi cuisine.